BIO Web of Conferences
Volume 3, 201437th World Congress of Vine and Wine and 12th General Assembly of the OIV (Part 1)
|Number of page(s)||3|
|Section||Economy and Law|
|Published online||04 November 2014|
Sustainability of Italian wines: Knowledge, understanding, and interest of consumers
Università di Torino, DISAFA, Largo Paolo Braccini, 2, 10095 Grugliasco (TO), Italia
a Corresponding author: email@example.com
The continuous consumption of resources and the progressive climatic changes have contributed to develop a new range of products with a “greener” vocation. After the shift to organic and biodynamic production, companies have started to promote products' sustainability. The wine sector has undergone a transformation connected with the emergence of several projects related to the concept of sustainability. But what the consumer knows and thinks of all this? In this regard, it was carried out a study about the perception of the consumer on issues related to sustainability. The goals are multiple: to define the concept of sustainability perceived by consumers, to evaluate the spread of eco-friendly products, to measure the interest and willingness in spending on these products and finally to assess the knowledge of the main brands that identify some sustainable projects. Thanks to this first part that fits into a larger study still in progress, it was possible to obtain an initial assessment of the motivations that influence the purchase of wine, learn more about the consumer on these issues and assess the prevalence of brands associated with each of these major projects on the Italian scene.
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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