| Issue |
BIO Web of Conferences
Volume 3, 2014
37th World Congress of Vine and Wine and 12th General Assembly of the OIV (Part 1)
|
|
|---|---|---|
| Article Number | 03004 | |
| Number of page(s) | 4 | |
| Section | Economy and Law | |
| DOI | https://doi.org/10.1051/bioconf/20140303004 | |
| Published online | 04 November 2014 | |
Wine, wineries & internet: How new media are used by producers of Langhe and Roero
Università di Torino, DISAFA, Largo Paolo Braccini, 2, 10095 Grugliasco (TO), Italia
a Corresponding author: stefano.massaglia@unito.it
The evolution of the society and of its habits, the advent of the technology and of new forms of communication and social networks is gradually changing the way that communication happens between the consumer and the company as more importance has been given to the network and to the many facets that it can offer. Social networks now represent an important resource for an easy and immediate connection with a large number of consumers easy. Another important feature is the ability to get a direct contact with a target characterized by an interest in the product, so that fewer resources are dispersed. Thanks to this work, it was possible to check the on-line presence of a large number of companies of Langa and Roero areas, and to evaluate the usage of such channels and the perceived importance about the contacts coming from the network. Moreover, it was possible to realize a first comparison with other areas like those of Cuneo.
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.