La necesidad de incorporar las competencias de comunicación en la formación de los enólogos

The need of incorporating the communication skills in the oenologists training

¹ Departament of Chemical Engineering and Food Technology Faculty of Sciences University of Cádiz, Spain
² Departament of Marketing and Communication, Faculty of Social Sciences and Communication, University of Cádiz, Spain

Abstract

The OIV has recently approved the resolutions OIV-ECO 492-2013 on the definition of the profession of oenologist and OIV-ECO 563-2016 on oenologist training programs. These resolutions have incorporated wine communication activities into the roles and training curriculum of enologists, which require updating the training of professionals in view of their new roles and competencies. These resolutions reflect the reality of a world where communication has taken on a decisive importance in all areas of human activity. The authors of this work have developed since 2012 several teaching innovation experiences in the University of Cadiz to incorporate the communication skills in a transversal way in the training of enologists. This paper presents the results of the last experience developed consisting in the recording and editing of videos of wine presentations by students in two styles: technical and popular. This work incorporates the results of satisfaction surveys of the students that show their high interest in the training in wine communication and the difficulty of working in front of the camera. A list of skills in “Public speaking and presentation skills” and “Responsible commercial communication” is also presented.