BIO Web Conf.
Volume 9, 201740th World Congress of Vine and Wine
|Number of page(s)||4|
|Section||Economy and Law|
|Published online||04 July 2017|
From new clones to flowers – innovative business models in the Hungarian wine economy
Eötvös Loránd University, Department of Social and Economic Geography, 1117
Budapest, Pázmány Péter sétány 1/C, Hungary
Due to the ovestocked Hungarian wine sector wineries often need to find entirely new ways that enable them to increase their market share. These opportunities are determined by the current market potentials, the geographic location and of course the wine district itself. In this study I examined some examples of outbreak opportunities for producers in this difficult economic situation. Young winemakers from different Hungarian wine districts unite to open wine bars - these are now present in several towns all over the country. Other winemakers have been experimenting with new clones in less recognized wine districts. A small winery from a historic wine district recommends its wines with flowers in a new shop.
© The Authors, published by EDP Sciences 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/).
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