Issue |
BIO Web Conf.
Volume 15, 2019
42nd World Congress of Vine and Wine
|
|
---|---|---|
Article Number | 03001 | |
Number of page(s) | 5 | |
Section | Economy and Law | |
DOI | https://doi.org/10.1051/bioconf/20191503001 | |
Published online | 23 October 2019 |
La arquitectura del vino en España. Usos en el pasado, valor de comunicación en el presente y previsión de futuro
The architecture of wine in Spain. Uses in the past, value of communication in the present and forecast of the future
Universidad Rey Juan Carlos, Facultad de Ciencias Jurídicas y Sociales, Departamento de Ciencias de la Educación, el Lenguaje, la Cultura y las Artes, Ciencias Histórico-Jurídicas y Humanísticas y Lenguas Modernas, Madrid, España
El vino ha acompañado al ser humano desde sus orígenes. Desde el primer vino generado de manera accidental, pasando por los lagares rupestres, el refinamiento aportado por las culturas griegas y romanas, pasando por la edad media en la que se deja en manos de los monasterios la custodia de la cultura del vino, la industrialización de los procesos de elaboración con la revolución industrial, a la edad contemporánea con unos años de declive, hasta el resurgir de finales del siglo XX, la arquitectura ha ido cumpliendo distintas funciones en el mundo del vino. La arquitectura ha pasado de contenedor de los procesos de elaboración a convertirse en elemento representativo y generador de imagen de marca de las bodegas, apoyándose el sector vitivinícola en arquitectos de reconocido prestigio para buscar la sinergia entre ambos. La arquitectura del vino ha evolucionado desde la cueva a arquitecturas icónicas impactantes y representativas, capaces de dar visibilidad a las bodegas. La presente investigación pretende un acercamiento mediante el repaso de las fuentes bibliográficas sirviendo como esbozo del estado del arte de la arquitectura del vino en España, poniendo el foco en el presente como factor de comunicación, e intentando hacer una previsión a futuro.
Abstract
The wine has accompanied the human being from its origin. From the first accidentally generated wine, through the cave presses, the refinement provided by the Greek and Roman cultures, passing through the average age in which the custody of the wine culture is left in the hands of the monasteries, industrialization from the processes of elaboration with the industrial revolution, to the contemporary age with years of decline, until the resurgence of the late twentieth century, architecture has been fulfilling various functions in the world of wine. The architecture has gone through the container of the processes of development to become a representative element and generator of brand image of the wineries, supporting the wine sector in prestigious architects to seek synergy between both. The architecture of the wine has evolved from the cave to iconic architectures of impressive and representative aspect, capable of giving visibility to the wineries. This research intends an approach by reviewing the bibliographic sources serving as a sketch of the state of the art of wine architecture in Spain, focusing on the present as a communication factor, and trying to make a future forecast.
© The Authors, published by EDP Sciences, 2019
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