Issue |
BIO Web Conf.
Volume 56, 2023
43rd World Congress of Vine and Wine
|
|
---|---|---|
Article Number | 03015 | |
Number of page(s) | 4 | |
Section | Economy and Law | |
DOI | https://doi.org/10.1051/bioconf/20235603015 | |
Published online | 24 February 2023 |
Retos de la Industria Vitivinícola de Baja California, México
Challenges of the Wine Industry of Baja California, Mexico
1 Facultad de Ciencias Administrativas y Sociales, Universidad Autónoma de Baja California, 22890, Ensenada, Baja California, México
2 Facultad de Enología y Gastronomía, Universidad Autónoma de Baja California, 22890, Ensenada, Baja California, México
La industria vitivinícola de Baja California se ha desarrollado de manera significativa en las últimas décadas, a partir del incremento del consumo del vino en México y del impulso del gobierno estatal para el desarrollo de las vocaciones regionales. Sin embargo, su crecimiento no ha sido acompañado de una integración del sector entre los productores y con las comunidades donde se asienta. Este trabajo presenta un análisis de la situación actual de la vitivinicultura en el estado a partir de su cadena de valor, para identificar los retos previos y posteriores ante la pandemia COVID-19, considerando las acciones llevadas a cabo desde la producción de la uva, transformación del vino, distribución, mercadotecnia y comercialización, destacando la problemática social que afecta el desarrollo del sector y la identidad cultural. En esta investigación se utilizó la metodología para la sistematización, que articula las experiencias de actores clave relacionados con la industria con un enfoque territorial. Para obtener la información se realizaron grupos de enfoque organizados por actividades vinculadas con el sector vitivinícola en el Valle de Guadalupe.
Abstract
The Baja California wine industry has developed significantly in recent decades, based on the increase in wine consumption in Mexico and the state government's interest for the development of regional vocations. However, its growth has not been accompanied by an integration of the sector among the producers and with the communities where it is based. This work presents an analysis of the current situation of viticulture in the state from its value chain, to identify the challenges before and after the COVID-19 pandemic, considering the actions carried out from the production of the grape, transformation of the wine, distribution, marketing and commercialization, highlighting the social problems that affect the development of the sector and cultural identity. In this research was used the systematization methodology, which articulates the experiences of key actors related to the industry in the territory. To obtain the information, focus groups organized by activities related to the wine sector in Valle de Guadalupe were held.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/).
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