| Issue |
BIO Web Conf.
Volume 102, 2024
70th Scientific Conference with International Participation “FOOD SCIENCE, ENGINEERING AND TECHNOLOGY – 2023”
|
|
|---|---|---|
| Article Number | 04005 | |
| Number of page(s) | 6 | |
| Section | Catering, Tourism, Economy of Food Industry, Linguistics | |
| DOI | https://doi.org/10.1051/bioconf/202410204005 | |
| Published online | 11 April 2024 | |
Price sensitivity of consumers to organic food and the most frequently purchased categories of organic food
1 Technical University of Sofia, Plovdiv Branch, Department of Industrial Management, 25 Tsanko Diustabanov St, 4000 Bulgaria
2 University of Food Technologies, Department of Management, Entrepreneurship and Economics, 26 Maritsa Blvd., 4002 Plovdiv, Bulgaria
* Corresponding author: v_markovska@uft-plovdiv.bg
The aim of the study is to validate a model of consumer behaviour towards organic foods, in particular processed ones, the target population consists of two non-random samples. Two different questionnaires were used to study the two populations, but with several common questions. The aim is, through two parallel studies, to establish in which aspects there are discrepancies between the viewpoints of the respondents, with the aim of offering a different marketing approach and attracting them to the market. The authors of the study examine the consumers of organic products in Bulgaria and their specific market behaviour when buying organic foods, the relationships between their price sensitivity and the external distinctions of the products such as brand, geographical origin. Investigate whether there is a relationship between gender and number of family members, frequency of shopping and the most frequently purchased food categories.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.