Issue |
BIO Web Conf.
Volume 154, 2025
15th International Conference on Global Resource Conservation (ICGRC 2024) in conjunction with the 1st International Conference on Jamu and Alternative Medicine (ICJAM 2024)
|
|
---|---|---|
Article Number | 03009 | |
Number of page(s) | 17 | |
Section | Jamu and Alternative Medicine | |
DOI | https://doi.org/10.1051/bioconf/202515403009 | |
Published online | 28 January 2025 |
Harnessing traditional wisdom: Factors influencing jamu adoption as an infectious disease supplement among young generation
Faculty of Medicine, Universitas Muhammadiyah Purwokerto, Indonesia
* Corresponding author: m.luthfi.a@ump.ac.id
Traditional remedies like jamu are increasingly recognized as a potential supplementary method for boosting infectious disease recovery. This study investigates the key factors influencing young people’s intention to use jamu. A survey of 720 respondents was conducted using Likert-scale questions to assess various dimensions of jamu adoption. The relationships between latent variables were analyzed using partial least squares path modelling. The results revealed that attitude (β = 0.12), perceived benefits (β = 0.12), health consciousness (β = 0.09), and convenience and accessibility (β = 0.16) all had significant positive impacts on the intention to use jamu, with p-values below 0.001. These findings suggest that young people are more likely to use jamu when they view it as beneficial for their health, convenient, and in line with modern wellness trends. In contrast, perceived behavioural control, knowledge, and awareness had weaker or insignificant direct effects, implying that convenience, social norms, and cultural identity may play a more substantial role in shaping intentions. The reliability and validity of the constructs were robust, ranging from 71% to 85%, with explained variance variables accounting for 76% (r² = 0.76).
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.