Current situation and development trend of wine industry in china

¹ Changyu Wine Company Limited, Yantai, China
² Beijing Technology and Business University, Beijing, China
³ Yantai Grape and Wine Industry Development Service Center, Yantai, China

Abstract

China’s modern wine industry began in 1892 when Changyu Wine Company was founded. After more than 130 years of development, China has formed 11 major wine regions with their own characteristics. The wine grape varieties of China are divided into three categories: international mainstream varieties, Chinese indigenous varieties, and varieties that can be used for both winemaking and table grape purposes. There are various types of wine produced in China, including sparkling wine, dry white, dry red, rose, ice wine, aromatized wine, and fortified wine. There are more than 1,680 wineries in China, whose production modes are categorized as “Chateau & Chateau wines” mode and “winery & brand wines” mode. The number of Chateau enterprises accounts for 80% of the total, and is developing fast. China's wine industry management organizations mainly include Ministry (departments, bureaus) of Agriculture, and the Ministry (departments, bureaus) of Industry and Information Technology. And the industry service organizations mainly include the China Alcoholic Drinks Association (Wine Branch), China National Food Industry Association (Wine Branch), and Grape and Wine Association or Wine Industry Development Service Center established by provinces and cities. Up to now, 12 sub-wine regions in China have obtained the certification of geographical indication protection. Chinese wine consuming markets are divided into five groups, with huge consumption potential, and the activity of consumer market remains the top of Asia. China's wine industry integrates the three industries of grape growing, wine making and wine consumption, tourism, and cultural promotion. Such growth is in accordance with the advancement of agriculture, rural areas, and ecological protection, exhibiting sustainable development with vigor and vitality.