| Issue |
BIO Web Conf.
Volume 96, 2024
The 2nd Unhas International Conference on Agricultural Technology (UICAT 2023)
|
|
|---|---|---|
| Article Number | 07004 | |
| Number of page(s) | 16 | |
| Section | Rural Development, Food Security, and Supply Chain | |
| DOI | https://doi.org/10.1051/bioconf/20249607004 | |
| Published online | 27 March 2024 | |
Agroindustry Development Strategy for Palm Sugar in Bone Regency
1 Master Program of Agroindustrial Engineering, Faculty of Agriculture, Hasanuddin University, 90245, Makassar, Indonesia
2 Department of Agricultural Technology, Faculty of Agriculture, Hasanuddin University, 90245 Makassar, Indonesia
* Corresponding author: mulyani_st@yahoo.com
Bone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate development strategy to be applied to the palm sugar industry in Bone Regency. The research method applied is descriptive quantitative. The data analysis method uses descriptive analysis, SWOT and AHP. The results of alternative strategies using SWOT are SO strategy: increased promotion for marketing expansion online and offline. WO strategy: improvement of palm sugar production infrastructure to meet export product standards. ST strategy: improving product quality through training/technical guidance on the application of quality management. WT strategy: increased commitment and cooperation between palm stakeholders in strengthening palm sugar agroindustry, namely the quality of export-ready palm sugar products. The priority strategy based on the AHP results, especially the main determinant factor is human resources, with the responsible actor being the government. The final goal of the palm sugar agroindustry development strategy is the improvement of palm sugar production facilities and infrastructure to meet export product standards.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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