Development Strategy Analysis of Breadfruit Agribusiness in Bone Regency

¹ Master Program of Agribusiness, Faculty of Agriculture, Hasanuddin University, 90245, Makassar, Indonesia
² Department of Social Economics Agriculture, Faculty of Agriculture, Hasanuddin University, 90245, Makassar, Indonesia
³ International Doctoral Program in Agriculture, National Chung Hsing University, 402202, Taichung, Taiwan

^* Corresponding author: rachmihatta@gmail.com

Abstract

Breadfruit (Artocarpus altilis) has been recognized by Indonesian as an alternative food source that is rich in nutrients. The production of breadfruit in Bone Regency has shown a stable trend with a fairly consistent increase over the last five years. The purpose of this research is to analyze the development strategy of breadfruit Processing Agribusiness in Bone Regency. Analytical Hierarchy Process (AHP) method was applied to formulate the most effective strategies for breadfruit processing business development. The research was conducted by involving informants from various backgrounds such as processed breadfruit farmers in Bone Regency, breadfruit traders and businessmen from processing subsystem, government and agricultural extension workers. From the result of the analysis it can be identified that in order, efforts to increase the production and quality of breadfruit, development of marketing areas, optimization of natural resources, human resources, and existing equipment are important elements in the breadfruit development strategy in Bone Regency, South Sulawesi. increasing the production and quality of breadfruit holds the highest rank with a value of 0.1517 as a priority in encouraging stakeholders to innovate and optimize available market opportunities. By considering these factors, the government can form policies that support the sustainable growth of breadfruit agribusiness.